We used to rely on friends or families’ recommendation to buy products. This Word press release template is formatted to help you easily share product details, reviews, and availability as well as contact and company information. 5 articles in this collection Written by Heather Chesnutt. If you know that they are the ones who are using the specific feature you've updated, create a personalized message to that specific segment of your audience. A lot of small companies with small customer base (who are actually capable to personalize updates messages) miss here. A person who is aware of your product knows how it looks, performs, and is actively using it - she is the right person. In the modal, you can do a short description of what that feature is and include links to a blog post or your “What’s New” page. … Recent Product Updates, Site Outages Info and Bug Fixes As mentioned earlier an effective announcement component is to send the message to the right audience. Aiza writes onboarding emails that help SaaS teams get their users from sign up to success. Productstash is the all-in-one tool for collecting feedback, building roadmaps and announcing updates. Product update emails can serve as a great meaningful touchpoint of interaction with users. Quite possibly, your users may simply not be able to appreciate it. Absolutely yes. Here are examples of staff announcements that you may find interesting.You may also see holiday announcement. But few people actually do that. Churning out new features without strategizing a plan to market it to your users is planning to fail. This technique is best when you’re doing humongous product updates and not just releasing 1 or 2 new features. There’s something you need to know about your users. And as we mentioned earlier, businesses have to learn to respect customers and stop annoying them with non-beneficiary junk. The reason is there might be users who have missed your announcements. Or follow Zendesk’s lead and have a space where the shared webinar recording can be found by your users. ", "New important releases and how to use them? Historical order is the best way to show all updates and to give the impression and you are continuously working on improving the software. In contrast to a website updates page, a blog allows you to add personal notes. If you think that crafting an effective message is impossible, and you feel lost, don't worry. This simple new feature follow up made their users extremely happy. Just like sharing your public roadmap, it’s also a great way to let potential customers see that you’re constantly improving. Sociality.io is all-in-one social media management platform. Get the latest updates on Azure products and features to meet your cloud investment needs. And when the time comes that they finally released that feature, they send a personal note to each and every user who asked for that functionality. Unless your users are technical people like web developers. Plus, the emojis helped explain what Custom Roles is. Go find and segment people and tell them specifically the updates they would be interested in. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Share what you've built and let your audience know you've been featured on the site. - Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog Now, if you have released a couple of bundled features at once, here’s a tip. She’s currently a marketer and copywriter at, 5 Inspiring Interactive Walkthroughs To Reduce Time to Value. Then talk to her and tell her about all the effort you’ve done! Tell us what you … Onboarding tools like Userpilot have provided SaaS teams with an easier way to onboard new users and introduce new features. How to announce product updates? If your tool is going to eliminate the need to use multiple apps to analyze a never ending “bag of user data” [this is the benefit]…. Right after the second email, you add a condition. People don’t like being lectured. You can experiment with the flow and optimize for your success goals. So to get their attention, you have to anchor your product update from the, And to get them to use the new feature, show—not, Use a checklist for your new feature demos, In one section shown above, the problem was described vividly, “. Troi used Userpilot to automate their software demos. says what the product update is all about. Extended Support includes security updates at no cost, and paid non-security updates and support. You can use the same technique if you’re releasing a bundle of new features. The following products will be moving from Mainstream to Extended Support in 2020. Is your update announcement going to be just another noisy tweet or post? At that time, they’re usually on their desktops or laptops, getting ready to work. Your biggest fans are likely to get excited about a new product update announcement regardless of how it is delivered. , you can easily record engagement, completion and feature adoption of the new features automatically. Create an excel sheet with all customers and features they used the most, and add their feedback. Make it clickable, nicely designed and simply interesting. —and your inactive users will fall in love with your SaaS again. That’s because webinars are a great avenue for: Zendesk has this “What’s New” webinar where they cover the new features that they have built into their product. Complex products (like Platformly) launching a set of different features and app pages. Got a new product or update? Vapotherm Transfer Unit | Product Update Announcement . Coming back to question: "How proud are you about an update?". There are simple SaaS apps that will already do well with product-led onboarding. Now this brings up to one essential factor in all your product updates, whatever form they’re in—the copy. Don't just tell what you did, explain how the update will actually affect users’ experience. New in 2019. A good way to catch your users is when they’re trying to get inside your app. They use mainly emails to invite their users. Product Updates & Announcements. Templates for announcements are great for new product launches, with space for product details, positive user or industry quotes, and availability information. The way social media works is fascinating, and not using it the right way is simply wrong. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. So the next time you’re writing your product updates, remember the rule: Lead with the benefits, entice with the outcome. Instead, show users how they can get value from it. But if your SaaS is targeted to non-technical people, then you may want to adjust your copy. The example below is Troi. With billions of emails being sent each day, you don't want your important announcement to be buried and sent to spam folder. It’s one you should take some time to plan for. Users will not magically find their way to your new features. Today 88% of buyers are googling products before a purchase. Get started in 10 seconds. Ask yourself if the information (both positive and negative) will have an impact on your customers and followers. Don't notify your users about all small improvements one a time. Udemy does modals on their minor releases inside their app. Altynai Alamanova is a results-driven passionate Digital Marketing professional with extensive experience in SaaS and Startups. You can even A/B test your flows to optimize your success goals. The goal is always to make more money, that’s why you created new features. Announcing new things is something of an art. To relay updates from the higher-ups to the staff, announcements must be made formal and be in a form of a written notice or a mail. The Automation Pro was in Beta, but the founders … You can experiment with the flow and optimize for your success goals. Be cautious though when using new feature in-app announcements. Updates can bring a tremendous amount of excitements and praise from customers, or can easily annoy them. Marketers, developers, product managers need to respect users and use smart ways to announce updates. Please refer to the notes hereunder regarding this product update. Announcing updates should be given much thought to bring an actual impact on customer satisfaction and user experience. Impressive isn't it? New and evergreen features that your users will use. And to get them to use the new feature, show—not tell—how to do it. Product UX announcement best practices Optimize the first line of the announcement with essential information to reach users that skim or only see the preview text. Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader. Read more about this technique in Groove. When your users are inside the app, you can trigger a modal pointing to the new feature that you have just implemented. Additionally, Microsoft will not accept requests for design changes or new features during the Extended Support phase. Here are some things that you’d like to record: When you use Userpilot modals and tool tips, you can easily record engagement, completion and feature adoption of the new features automatically. From the dropdown, there’s a Step-by-Step Guides which will trigger a feature demo shown below. (WebDAV, File, Subversion) All users will not be able With all the tips that we have shared, I’m sure you’re going to nail your next product update. Unfortunately, they are a small portion of a customer base. The design is fully customizable. Let's see how the tool used Twitter to announce new logo. By using Exceed LMS, you accept our use of cookies. It is a non-interruptive widget and welcoming at the same time. Social media allows information to spread across the globe in seconds, and it is the fastest way to make people know. And if you notice, app screenshots help demonstrate how this new platform is better compared to the old one by hitting the pain points and highlighting the benefits. Think about how you’re going to roll it out so your existing users will actually use them—and your inactive users will fall in love with your SaaS again. It takes a good couple of click and waiting to close Windows to actually start the... Just releasing 1 or 2 new features somebody would be interested in did they Stay inside blog. Existing users will use.. a couple of weeks ago, we highly you! 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